State Specific Privacy Disclosures

Last Updated June 30, 2023

This additional state-specific privacy disclosure page (“Disclosure”) supplements the Rookie USA Privacy Notice and is effective as of June 30, 2023. This additional Disclosure, which serves as a Notice at Collection under the California Privacy Rights Act, is required by certain states.  If you live in one of these states then you have the right to:

  • Request the data that we have collected about you in the preceding 12 months.
  • Request the deletion of your personal information.

For information about the categories of personal information that we collect and the ways we may use or share that data, please see our Privacy Notice.


Request Your Data

You can access the majority of your data in My Account. To access personal data that isn't available in My Account or in your device (e.g. your search history):

Contact us at


A download link will be sent to you via e-mail once your request is processed.


Request Deletion of Your Data

To request deletion of your data, email

You may be required to provide additional information to verify your identity before we will respond to your request for data or request for deletion.  We will not discriminate against you because you exercised your rights under this section of the Privacy Notice.  If you would like an authorized agent to make a request on your behalf, please have your authorized agent contact us as described above.


  • You can update your personal information at any time from My Account.
  • If you need help with a data request that's in-progress or completed, please contact us at
  • You may have the right to opt out of the processing of your personal data for targeted advertising, as defined by certain states.  To do so, please visit our Interest-Based Ads Policy
  • California Privacy Rights Act, Colorado Privacy Act, Connecticut Data Privacy Act, Utah Consumer Privacy Act, and Virginia Consumer Data Protection Act De-identified Data Disclosure. Rookie USA may use de-identified data in some instances. Rookie USA either maintains such data without attempting to re-identify it or treats such data as personal data subject to applicable law.
  • Colorado Privacy Act Profiling Disclosure.  Rookie USA does not engage in profiling of consumers in furtherance of automated decisions that produce legal or similarly significant effects, as those terms are defined under the Colorado Privacy Act. 


For questions or concerns about this information or the Privacy Notice, please email